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From Burnout to Balance: Jen Goldman’s Guide for Thriving Businesses

Welcome to this insightful episode of The Entrepreneur’s Journey, where Michael Pallozzi speaks with his longtime friend, business transformation specialist, Jen Goldman. They explore Jen’s passion for empowering small businesses to thrive, not just grow, and discuss her unique journey from humble beginnings to becoming a change agent for entrepreneurs. Jen reveals the critical importance of financial literacy, understanding profit and loss, and the discipline needed for businesses to make clear, strategic decisions. Through shared experiences and practical tips, Jen and Michael underscore how small business owners can build sustainable practices to drive growth, overcome burnout, and maintain a work-life balance that supports business and personal success.

Tune into this episode to also learn:

  • Why financial clarity is essential for business success.
  • How to leverage a profit and loss statement to make strategic decisions.
  • Key strategies for managing family dynamics in a business environment.
  • The importance of outsourcing and effective vendor management.

What we discussed

  • [00:01:00] How Michael discovered Jen on a podcast and brought her into HFM to drive transformative change.
  • [00:03:50] Understanding client fit and knowing when to say “no” to ensure best service and maintain team morale.
  • [00:05:00] Jen’s story of restructuring her business, even stepping back, to realign with her values.
  • [00:07:00] Key financial foundations: Profit and loss basics for small business owners and visualization techniques to ease financial anxiety.
  • [00:09:24] The challenges of mixing personal and business finances and its impact on growth and decision-making.
  • [00:15:47] Vendor management versus employee roles, and when to outsource effectively to enhance business operations.
  • [00:22:05] Strategies for managing burnout and staying balanced, including taking buffer days and leading by example to attract the right team and clients.

3 Things To Remember

  1. Financial literacy is critical for making confident, strategic business decisions.
  2. Cultivating a team and vendor relationships that align with your vision will elevate your business and reduce friction.
  3. Taking time for personal well-being and setting boundaries is essential to avoid burnout and maintain a thriving business.

Memorable moments: 

(00:03:03) “I thought, there’s a better way, and there’s got to be more support out there… but there wasn’t a lot of support for small businesses.”

(00:08:01) “When you visualize something people don’t understand, they calm down. There’s actually neuroscience behind this… we bring them to the rational side by visualizing something that is probably scary.”

(00:12:22) “Fuzzy math between work and home may seem fine to the owner, but what about the spouse or family member in the business?”

 

Useful Links

Connect with Michael Pallozzi: LinkedIn

Connect with Jen Goldman: LinkedIn

 

Like what you’ve heard…

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Schedule time to speak with us HERE

Check out our Financial Wellness Program – HFM Ignite

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HFM Investment Advisors, LLC is a registered investment adviser. All statements and opinions expressed are based upon information considered reliable although it should not be relied upon as such. Any statements or opinions are subject to change without notice. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. All investments involve risk and are not guaranteed. Information expressed does not take into account your specific situation or objectives and is not intended as a recommendation appropriate for any individual. Listeners are encouraged to seek advice from a qualified tax, legal, or investment advisor to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.

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